Travel Salem contracts with independent agencies that collect data on visitor activity, tourism dollars and marketing strategies used to promote and attract visitors to our area. This information, along with our organization’s annual report, is available to the general public in easily printable files.

Plans

• Business Plan (2024-2025) (PDF File)
• Strategic Plan (2020-2025) (PDF File)
• Strategic Plan (2025-2030) (PDF File)
• Sports Strategic Plan Overview (2020-2025) (PDF File)

Reports

• Annual Report (2022-2023) (PDF File)
• 3rd Quarter Report (2023-2024) (PDF File)
• 2nd Quarter Report (2023-2024) (PDF File)
• 1st Quarter Report (2023-2024) (PDF File)
• 4th Quarter Report (2022-2023) (PDF File)
• IRONMAN Economic Impact Report (2024) (PDF File)

Research

• Visitor Profile Report (2023-2024) (PDF File)
• Travel Economic Impact Report (2023) (PDF File)